Seth L. Hudson

Seth is a trusted advisor to companies, legal departments, private equity firms, and startups seeking sophisticated, business-minded intellectual property counsel.  His practice spans the full spectrum of intellectual property protection and enforcement, including patents, trademarks, trade dress, copyrights, and trade secrets, with a particular focus on aligning intellectual property strategy with business objectives.  He has particular experience and expertise in representing companies in the chemical, life sciences, convenience store, retail, software, consumer products, themed entertainment, and HVAC industries. Known for responsiveness, strategic insight, and technical fluency, Seth helps clients maximize the value of their intellectual property assets while minimizing risks. 

Serving as an extension of in-house legal teams, Seth partners closely with the team members to provide seamless, proactive support across the entire innovation and brand lifecycle- from initial clearance and protection to portfolio management, licensing, and litigation.  While managing the intellectual property portfolios of leading companies, he offers pragmatic and strategic advice and efficient and cost-effective solutions for worldwide intellectual property protection and enforcement.  He also establishes in-house processes and procedures for invention disclosure, intellectual property management, brand usage, and audits. 

Community & Professional

• American Intellectual Property Law Association – Professional Programs Committee; Trade Secrets Committee; Trademark Litigation Committee
• Arts & Science Council’s Volunteer Lawyers for Artists
• South Carolina Intellectual Property and Innovation Committee
• National Eagle Scout Association

Recognition

• Listed in Best Lawyers in America: Ones to Watch in Litigation - Intellectual Property (2023-present)
• Listed in Legal Elite, Business North Carolina- Intellectual Property, 2016-2023

ARTICLES

• "Using the UDRP to Combat Unauthorized Access to Computer Systems and Online Fraud," May 2021
• “Protective Orders May Not Be So Protectable,” American Intellectual Property Law Association’s Annual Meeting October 2019.
• “Architectural Designs: A Copyright Perspective,” News and Notes, South Carolina Bar’s Construction Law Newsletter, June 2009.

PRESENTATIONS

• “Brand Protection Strategies to Counter Online Brand Abuse, Impersonation and Counterfeiting,” South Carolina Association of Corporate Counsel, November 2024.

• “Trademarks: Powerful Tools to Protect Your Brand and Prevent Fraud/Unfair Competition,” South Carolina Association of Corporate Counsel Annual Meeting, September 2023. 
• “Best Practices For Negotiating Protective Orders and Third Party Involvement,” American Intellectual Property Law Association’s Annual Meeting, October 2019.
• “Obama Administration’s Trade Secret Initiative,” American Intellectual Property Law Association’s Spring Meeting, May 2013.
• “Protecting Your Intellectual Property Rights,” The Artist as an Entrepreneur Institute, 2010, 2011, 2012.
• “An Inventive Approach to Mental Illness & Substance Abuse,” North Carolina Bar Association CLE, February 2009.